We are GDPR-Ready
On May 25, 2018 the General Data Protection Regulation (GDPR) became law.
How does this affect you?
Any business that processes an EU Data Subject’s data, whether you are in the EU or outside of it, will be subject to the regulation and will have to abide by the rules it lays out for processing data.
Why is this important?
Because if proven to be in contravention of the GDPR your business could face financial penalties of up to either €20 Million Euro or 4% of annual turnover.
The GDRP defines six lawful bases for the processing of Personal Data. Of these six there is one that DataMammoth is concerned with for the purposes of processing data and making it available to business customers and this is ‘Legitimate Interest’.
DataMammoth relies on the legitimate interest precedent as an appropriate legal basis under the applicable Data Protection Laws to provide Business Data to its customers.
Customers may use the Business Data for the sending of direct business to business marketing communications provided they do so in accordance with the applicable laws. In this respect, where employees of a public or corporate entity are contacted for the purposes of direct marketing, the initiator may conduct such marketing activity under an unsubscribe / opt-out basis.
DataMammoth data is GDPR-ready because:
- Business Data is only processed from publicly available sources of information;
- All Business Data is tested and verified to be valid and accurate;
- We continuously update and maintain our Business Data and we ensure all data is secure;
- We make it easy for individuals to be in control of their Personal Data and to instruct DataMammoth accordingly with regards to the processing of their Personal Data.